Variable Data Printing

Variable Data Printing, or VDP, is a method of printing that utilizes certain software to change the output of a digital printing press to customize each piece with unique text or images based on an existing database or spreadsheet. It’s frequently been used for addressing, but is now used more often to personalize text, graphics, or branding messages to keep them more pertinent to the recipient. Because of the personal touch that direct mail recipients experience with Variable Data Printing, this marketing method can be much more effective in marketing campaigns, making it feel as though the sender is speaking directly to them.